Our work
Creative. Competitive. Canada.
Client: Department of Foreign Affairs and International Trade (DFAIT)
Background
In the lead up to the 2010 Winter Olympics in Vancouver, DFAIT’s Investment Marketing division would be provided significant marketing opportunities to showcase Canada and its commercial strengths across a variety of venues. r+d creative was tasked to devise a creative theme that tied together Canada’s specific strengths from a commercial perspective.
The communications objective for this video was to differentiate Canada from other countries as one of great investment opportunity. At the same time, the video had to be brief and target foreign company C-level execs with decision-making powers.
Results
This campaign is currently ongoing in the lead up to and throughout the 2010 Olympic Games period.